If it's a brand or website – It could be a betting or gambling-related platform (e.g., "BetJee" sounds like a play on "Bet" + something else). https://www.chandlerparkconservancy.org/group/summer-moves-and-grooves-a-family-fun-day-group/discussion/4faefe64-1dda-4866-9e7f-3b3b6e2b283f