This really is just about one of the startup solutions espoused because of the "Lean Startup" principles - (not PR specifically, but gauging interest right before setting up) Then assess your points in two or 3 paragraphs, employing third human being, as though a narrator were speaking about your company. https://johnathanjzmzk.yourkwikimage.com/1391655/the_2_minute_rule_for_new_company_press_release